Sunday 5 May 2013

INTRODUCING: Betty Who

Originally published at Notion Magazine: http://www.planetnotion.com/2013/05/02/introducing-betty-who/



Australia has been unrelenting with its musical exports in the last 18 months or so, take Flume, Tame Impala and San Cisco for instance, who’ve all provided us with startling, relevant and at times avant-garde approaches to their chosen genres.
Betty Who, born and raised in Sydney, is no exception, with her unapologetically pop-centric sound and peroxide blonde pixie crop. Her debut EP The Movement (which is available as a free download now via her Soundcloud) includes just the right blend of stylised pop with deep 80s craters.
Lead single and opener ‘Somebody Loves You’ is awash with sky-scraping choruses, while bubblegum pop courses through its every vein. Yet, just when you think she might, as an artist, be veering too much into that hook and loop-heavy domain, tracks like ‘Right Here’ take us down to a melancholic and perfectly chilled ambiance.
‘You’re in Love’, meanwhile, has echoes of Ellie Goulding’s new Skrillex-assisted sound, but is a stand-alone pop gem in its own right. 
Closing track ‘High Society’ leans into a playful teen-pop hue, capturing that starry-eyed anticipation of entering the adult world of parties and staying out late, which for the most part, describes Betty Who’s energy down to a T.

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